A great product-it delivers value, it solves a real problem, and people actually need it. Yet somehow, people can't seem to build an audience big enough to pay attention to what they have to say.
LAS VEGAS, NV / ACCESSWIRE / July 8, 2020 / This is by no means, a reflection of how awesome the brand is. More often than not, the problem lies in their inability to cut through the noise. The internet is a big and busy place, and every day it gets harder and harder to get their voice heard.
There are certain factors however that will guarantee that people are able to bring a product or service the attention it deserves. First, be sure that people actually have a product that lives up to all its promises. Next, make sure they give the target audience an opportunity to find them by setting up all social media platforms. And finally, tie efforts to something that will ensure you're doing something to give back.
You've probably already heard of the phrase, 'doing good is good for business.' The idea behind it is that tying business efforts for growth towards a good cause boosts the public perception of an organization and offers direct business benefits. Moreover, customers, today expect giving back to be an integral part of a brand's identity.
Combining the ability to offer high-quality products with social media provides a direct route by which businesses can share what they stand for, allowing for more opportunities to engage the target audience. The key now is how people can build their social media following to highlight this fact.
This is where companies like Charitable can make a real difference for the business.
'Charitable offers a unique opportunity for brands and influencers to grow their social audience while giving back to a good cause. We partner their brand with our network of top celebrities and influencers who already have a massive following so we can harness their digital reach to drive growth, attention, and engagement for their brand,' explains its CEO, Jeff Smith.
Charitable also makes use of loop giveaway campaigns with major prize incentives to drive further engagement, create awareness for both the brand and the cause you're supporting. The result? Make a difference in the world while growing their audience reach.
Fusing their brand with a good cause is critical to building a positive company image, especially since brands that support social causes are viewed in a more positive light by 92% of consumers. Combined with a platform like Charitable, who can leverage on an extensive network of prominent social media personalities, you're essentially able to put the brand in front of an audience who can make a real difference for the bottom line and the cause.
SOURCE: Charitable, LLC
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